MyPrize · June 2026 · AND Studio

Performance · 90 days

Weekly spend + ROAS · March through June 2

ROAS healthy · 1.85x L30

Weekly spend

ROAS

Hard-coded from packet · auto-updates when Motion API lands

Pulled Jun 4, 2026 Account is healthy. 1.85x ROAS at 7DC+1DV on $1.32M spend. Spend has held stable week-over-week while ROAS has marginally improved. The account scales. The question is not whether the account is working — it is whether the creative is keeping pace with the spend. 120 assets/month is the right-sized volume to maintain creative freshness at this spend level.

The strategy

North star · the bet · three signals

North star

Players do not buy the prize.
They buy the screenshot that goes in the group chat.

The bet this month

Every asset gives the player a recognizable character to step into, or it does not ship. The character is the product — not the jackpot size, not the prize pool, not the free-to-play mechanic. Brooklyn Beckham on June 16 is not a celebrity endorsement. It is a permission slip: if Beckham plays, I am not the only adult playing this. The creative brief for that capture is the celebrity-in-moment format at 2.32x — not posed, not scripted, in the moment. That is the asset AND is building June production around. The micro wrestling capture on June 9 is a brief-in-progress — when it lands, it feeds the Fan in the Moment character through the relatable-player hook that already works at 56% thumbstop. The existing micro wrestling footage has the hook. It does not have the body that closes. That is what AND fixes with the June brief.

Signal 1 · Top format

2.32x

Celebrity-in-moment · 27% thumbstop · top winner

The account's strongest performing format. June 16 Brooklyn Beckham capture is AND's primary production focus — everything else in June supports or tests the thesis this format has already proven.

Signal 2 · Hook-body mismatch

56%

MicroWrestling Shoutout thumbstop · 0.22x ROAS

The hook earns the scroll. The body does not close. $21,503 spent at 0.22x ROAS — well below the 1.85x account average. AND's framework: stop building more of a format that underperforms account average. The June 9 capture gives AND source material to build a closing body that converts against that hook.

Signal 3 · Volume right-sized

120

Assets/month · down from 180-190

Account was producing 180-190 assets/month. Right-sized to 120 — still a high-volume pipeline but calibrated to what the $50K package actually supports at quality. Fewer assets briefed to a specific character beats more assets left to whatever gets filmed.

Who we're talking to

Three characters · June 2026

120 assets · MP1 + MP2

Spend allocation · June 2026

Fan in Moment · 50%

Everyday Winner · 30%

Skeptic · 20%

Fan in Moment · 50% · 60 assets · 2.32x ROAS

Everyday Winner · 30% · 36 assets · 1.96x ROAS

Skeptic · 20% · 24 assets · TBD

Hero · 50% · 60 assets

2.32x

Celebrity-in-moment format · top performer

The Fan in the Moment

Event watcher, sports fan, entertainment consumer. Already in the room when something is happening. The creative gives them the story they tell the group chat: "Marlon Wayans plays. Brooklyn Beckham plays. Why are you not playing?" Permission-slip logic. The character they step into is "someone who wins at the same things I already watch."

Celebrity capture (Jun 16) · Wayans library · Skit + Gamification formats

Scale · 30% · 36 assets

1.96x

Lifestyle-niche specificity · Skit format

The Everyday Winner

The relatable player — not a sports fan, not a celebrity follower. The Tuesday that became something else. "When the group chat gets the screenshot." Skit and Gamification formats perform here. The character they step into is "someone whose regular day got upgraded."

Always-on UGC · Skit format · Group-chat moment hooks

Conversion · 20% · 24 assets

TBD

Skeptic persona · legitimacy and free-to-play proof

The Skeptic

Is it actually free? Is it legit? The how-it-works explainer is the one concept AND can build to final without footage. Everything else is contingent on capture. This persona converts the on-the-fence player by removing the friction — not by selling the prize, by removing the doubt about the prize.

How-it-works evergreen · Legit and licensed proof

What's changing

The scope · June 2026

120 assets · creator-volume based

$20K · Talent management

$20K

Celebrity talent sourcing + 20% commission structure

AND identifies, vets, contracts, and manages celebrity talent across TikTok, Instagram, YouTube, and podcasts. $20K is the monthly minimum guarantee, credited against 20% commission on secured deals. AND pays talent directly and manages all compliance, usage rights, and whitelisting.

$30K · UGC creator program

$30K

6-8 always-on creators · 15+ rotating monthly · 7-day delivery cycle

AND sources, contracts, briefs, and directs all UGC creators. Creator compensation comes out of the $30K. Creators are responsive to AND instruction — we set the hook, the moment, the format, and the closing line before any camera rolls. Weekly content delivery cycle. All content includes whitelisting rights and perpetual paid usage.

Important dates · June 2026

Three capture moments · two with briefs · one open

Micro wrestling brief TBD

June 2026

Jun 9 · Micro wrestling capture · Brief in progress

Jun 16 · Brooklyn Beckham capture · Brief live

Jun 27 · PFL Fight Night · Content → July

Jun 30 · EOM read

The month, week by week

120 assets across MP1 + MP2 · updated each Monday after the L7 re-pull

W2 contingent on Jun 9 capture brief

W1

Existing Library

Jun 2–4

25

assets

3 personas

W2

Post-Capture

Jun 9–11

35

assets

Brief TBD

W3

Beckham Week

Jun 16–18

35

assets

3 personas

W4

Close + Seed July

Jun 23–25

25

assets

2 personas

W1 · Existing Library · Jun 2–4 25 assets · Ships Thu Jun 4 EOD

01

Wayans Library Reissues

Marlon Wayans celebrity-in-moment cuts reframed with updated in-game CTA and group-chat callback. Validates the celebrity format ahead of Beckham.

Fan in Moment 8 assets ● Ships Thu Jun 4

02

How-It-Works Evergreen

The one concept AND can build to final without footage. Free-to-play, real-to-win. "It's actually free. Here's the catch." Question, Shocking Statement, Direct Address hook variants.

Skeptic 5 assets

03

Social Proof Stack

Group-chat screenshot hook. Win-moment testimonials cut together. 15-second format for feed + story. "When the group chat gets the screenshot."

Everyday Winner 6 assets

04

Always-On UGC Wave 1

Briefed UGC from the always-on creator roster. Relatable-player hook, 7-day delivery cycle. Distributed across MP1 and MP2 ad accounts.

Everyday Winner 6 assets

W2 · Post-Capture · Jun 9–11 35 assets · Pending W1 read + Jun 9 capture

05

Micro Wrestling First Cut

June 9 capture. Crowd-reaction + player-at-table moments with group-chat CTA. Fixing the 0.22x ROAS problem by building a closing body against the 56% thumbstop hook.

Brief in progress — delivery to MyPrize Jun 4, approval needed Jun 7

Fan in Moment 10 assets ⚑ Brief TBD

06

Beckham Preparation

Pre-Beckham hype from existing library. Teaser format: "One more playing MyPrize this month. You'll see Wednesday." Building cultural permission before the capture lands.

Fan in Moment 5 assets

07

W1 Top Performer Scale

The highest-performing W1 concept gets 8 variants: different hooks, different creators, same proven body structure. Monday L7 read determines which W1 concept earns this slot.

Everyday Winner 8 assets Pending L7 read

08

Always-On UGC Wave 2

Second weekly creator wave. Rotating creator faces, same hook taxonomy. Keeps the feed fresh across both ad accounts.

Everyday Winner 12 assets

W3 · Beckham Week · Jun 16–18 35 assets · Tied to Jun 16 capture quality

09

Brooklyn Beckham First Cut

Jun 16 capture. Celebrity-in-moment format at 2.32x. Post-production starts same day. In-game reaction, post-win energy, permission-slip hook ("If Beckham plays..."), group-chat callback. 9:16 and 1:1.

Fan in Moment 15 assets Brief live

10

Micro Wrestling Scale

If W2 micro wrestling cuts show signal (thumbstop holding, ROAS past 0.5x), this week scales the best-performing variant. 8 extensions on the winning body structure.

Fan in Moment 8 assets If W2 signals

11

Post-Win Self Frame

"What you become when it lands." Before/after lifestyle framing. Upgrade-moment. Stock + UI screen recording.

Everyday Winner 6 assets

12

Always-On UGC Wave 3

Third wave. Creator mix refreshed. Highest-converting hooks from W1-W2 get a second creator face.

Everyday Winner 6 assets

W4 · Close + Seed July · Jun 23–25 25 assets · PFL content to July

13

Beckham Extensions

Second wave of Beckham cuts — hook variants on the W3 body that proved out. Test a new hook on the same body, creator face swaps, CTA variations. Scale what the data says to scale.

Fan in Moment 10 assets

14

Always-On UGC Wave 4 + June EOM Lock

Final creator wave. Evergreen winners locked for July carryover. June's top 3 performers get extended production for the first week of July.

Everyday Winner 10 assets

15

PFL Capture (Jun 27) → July Production

Brief in hand. Capture happens Jun 27. Content enters post-production July 1. Seeds W1 of July — not June. Fighter winner's circle + fan gameplay format.

5 assets scoped. Post-production schedule requires 1-2 weeks minimum.

Fan in Moment 5 assets Content → July

What a winning June looks like

Three pre-committed thresholds · assessed June 30

Falsifiable · pre-agreed

ROAS FLOOR

1.85x → holds at 1.85x+

Account is healthy. The job in June is not to improve it — it is to sustain it while AND refreshes the creative. Fail trigger is a drop below 1.60x L30.

BECKHAM FORMAT PROOF

1 asset at 2.0x+ on $10K+ spend

The Jun 16 capture is AND's primary production bet this month. If one Beckham asset clears 2.0x on meaningful spend before Jun 30, the celebrity-in-moment thesis is confirmed and July production scales from there.

PIPELINE OUTPUT

100 of 120 assets live by Jun 25

Delivery pace is the operational proof point. 100 of 120 assets live by the end of W4 (Jun 25) meets the threshold. Fail trigger is fewer than 85 live assets. PFL content (5 assets, Jun 27 capture) ships in July and does not count against June.

The data · 9 cuts summarized · MP1 + MP2 combined

Summaries below show the signal driving June decisions. Full cut tables available on request.

Cut 1 · Signal

Multi-window trend

L30: $1.32M / 1.85x ROAS / $80.29 CPIC / 92K purchases · $14.28 avg / 7DC+1DV. Account healthy, spend stable. ROAS slightly improving. Refreshing creative volume is the priority.

1.85x

L30 ROAS

Cut 2 · Spend

Top spenders

Ambassador_MW_750KG65SC_Dark_v1: $78,522 / 0.81x. UGC_Jxymien_MW: $10,636 / 1.11x. UGC_Shon_APP_BrandReview: $14,834 / 0.81x. Ambassador_MW_Gameplay_CTR_Rich: $10,243 / 1.15x. Full table available on request.

$78K

top ad spend

Cut 3 · Efficiency

Top ROAS

UGC_Alex_MPPlatform_BrandReview: $2.6K / 4.01x. UGC_Ryan_MPPlatform_BrandReview: $3K / 5.39x. Small spend, directional. UGC brand review format is the efficiency signal.

5.39x

UGC brand review

Cut 4 · Scaling

Scaling momentum

Plinko_OriginalGames scaling +159% WoW but CAC is $91, above $77 account avg — note for your buying team: CAC is above average at current scale. MicroWrestling_WrestlerTour scaling at $4.1K / 0.50x — below account ROAS average, worth monitoring at the buying level.

2

key scalers

Cut 5 · Hook rate

Thumbstop leaders

UGC_Alex at 76% thumbstop / 4.01x — the strongest signal in the account. UGC brand review format with a genuine testimonial hook dominates. UGC_Ryan at 70%.

76%

top thumbstop

Cut 6 · Fatigue

Fatigue signals

UGC_MicroWrestling_Shoutout_CTR: $21,503 / 0.22x / 56% thumb / declining — hook-body mismatch, AND is building a new body not stopping production. UGC_JH_MW_Mines: $27,905 / 0.14x / declining — AND production capacity redirected away from this format. Full table available on request.

$27K

top fatigue

Cut 7 · Hook tactic

Hook tactic performance

Relatability: 2.28x ROAS / 31% thumbstop (winner). Shocking Statement: 3.10x (small N). Bold Claim: 1.98x. Question: 1.94x / 45% thumb. Welcome Bonus angle: 0.77x — below account average, AND production capacity redirected to higher-performing hook tactics.

2.28x

Relatability hook

Cut 8 · Persona

Persona performance

Wrestling Fans: $59K / 0.53x — below account average at meaningful spend. AND is briefing the Jun 9 capture to fix the body, not to produce more of the same creative. Social entertainment enthusiast, fan personas performing above average. Full table in packet.

0.53x

Wrestling Fans — body fix needed

Cut 9 · Hook-body mismatch

Hook-body mismatch

Two MicroWrestling formats — Shoutout and Blackjack — both earn scroll at a 55-56% thumbstop rate. Neither converts (0.22x and 0.20x respectively). The hook works. The body does not close. AND is building a new closing body against both hooks from the June 9 brief.

2

candidates · Jun 9 brief fixes

Ops layer · internal

MSA

AND MSA (MyPrize) Final 7.11.2025 · My Technology Inc. · Month-to-month post January 2026 · $50K/month total minimum · $300K over initial 6-month term

Fee structure

$20K/month talent management (minimum guarantee against 20% commission on celebrity deals). $30K/month UGC Creator Program (creator compensation deducted from this). Non-refundable. Non-commissionable on UGC line.

Attribution

7-day click + 1-day view (7DC+1DV). Only client in the AND book at this window. CAC is cost per initiated checkout — not cost per purchase. All ROAS figures reflect 7DC+1DV.

Creator pipeline

6-8 always-on creators + 15+ rotating monthly. Weekly onboarding cycle. 7-day content delivery. All content includes whitelisting rights and perpetual paid usage. Creator contracts reference MyPrize.US Creator Terms.

Client contact

Paul Martin · My Technology Inc. · paul@myprize.us · WeWork 2222 Ponce de Leon Blvd, Ste 300, Coral Gables FL 33134

Auto-reads

L7 auto-pull Mon 8 AM. L30 month-end close. PFL content enters production July 1 post-capture June 27. July roadmap delivered EOW July 3.