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Brooklyn Beckham
MyPrize · Pre-Production Brief · Half-Day Content Shoot · Confidential
AND
Shoot Jun 16 / 17 · Pack-Opening Launch iPhone-shot · low-fi Mt. Kisco, NY Confidential
Shoot Dates
Jun 16 / 17
final day locked w/ production
On Site
~4 hrs
half-day · lean footprint
Hero Block
1h 45m
pack opening + rip reactions
Looks
3 → 5+
extended with accessories
The shoot
Overview · the bet · three signals
Hero: pack opening
North star
Brooklyn doesn't sell the prize.
He sells the reaction to the rip.

Half-day, iPhone-shot content shoot with Brooklyn Beckham to launch MyPrize's new pack-opening feature, targeting June 16. We capture the reveal-and-react moment that drives the format, plus hooks, gameplay, and pre-livestream teasers that live across paid and organic. The shoot happens at Brooklyn's in-laws' residence in Mt. Kisco, so the footprint stays small and respectful while the content stays raw. The more it looks like something Brooklyn filmed himself, the better it performs. Same playbook as the Marlon Wayans and James Harden shoots, where iPhone-shot content outperformed everything.

Brooklyn is dry, deadpan, and fully in on the joke about himself. He cooks and gets roasted for it, he is devoted to his rescue dogs, and he keeps it understated and British. Do not over-script him. Let the reveals do the work and catch the real reactions, including the let-downs. His deadpan disappointment converts as well as his wins.

Signal 1 · Hero format
Pack Opening
Open a pack, the animation rips it open, react to the pull. Anticipation plus reaction is the entire content engine. Most coverage goes here.
Signal 2 · The voice
Deadpan
Dry, self-aware, British, in on his own meme. The let-downs convert as hard as the wins. Catch the asides, the cooking jokes, the dog mentions.
Signal 3 · The platform
Social Gaming
MyPrize's main engine is its social gaming products. Capture him playing across a few games, reacting to wins and losses, alongside the packs.
The particulars
Details
Client
MyPrize
Talent
Brooklyn Beckham
Production
Jared Ryder + Crew
Location
Private residence, Mt. Kisco, NY (Westchester)
Format
Half-day shoot, approx. 4 hours on site
Crew
Lean. One videographer, plus a photographer/producer only if needed. Two from our side.
Shoot Dates
June 16 or June 17. Final day locked with production.
Timeline
Same-week edit turnaround scoped into crew planning, delivering against the pack-opening launch.
Guardrails
Compliance + language
Read before rolling
Brooklyn was gifted Sweeps Cash by MyPrize and is playing with them. He is not spending cash and not gambling. All prize language references Sweeps Cash (SC) in the range of 10,000 to 50,000.
Legal to confirm the exact framing of the pack-opening feature (free or bonus-gifted packs versus any purchase mechanic) before any pack hooks are locked. Keep all on-camera language inside approved sweepstakes framing.
On-camera language rule
Avoid
casinobetcashdollarscash outgamblegambling
Use
PlaySweeps CashCoinOut
e.g. "I just won 500 Sweeps Cash!"  ·  "I just coined out for 500 Sweeps Cash!"
Wardrobe
Looks · 3 minimum, extended to 5+
Caps + accessories on/off
Look 1 · Default
Streetwear default. Hoodie or tee, cap, chains, tattoos out. His everyday fit. Best for reactions and ad-lib clips.
Look 2 · Elevated
Elevated casual. Clean knit or shirt. Best for direct-to-camera hooks.
Look 3 · Wildcard
Whatever he would actually wear, with a nod to the kitchen if he is up for it (apron, Cloud 23 tie-in if cleared). Personal always wins.
Run of day
Schedule · sample 4-hour block
Final call time TBC w/ Jared
Block 1
Set Up + Photo
9:30 – 10:15 AM
Block 2
Skit + FaceTime
10:15 – 11:00 AM
Hero · Block 3
Pack Opening + Rips
11:00 – 12:45 PM
Block 4
Gameplay (secondary)
12:45 – 1:30 PM
9:30 – 10:15 AMSet Up + Photo
CaptureCrew builds the space before talent. Lighting, dressing, equipment checks.DeliverablesPhoto assets for paid and organic, including hero stills of Brooklyn mid-reveal.
10:15 – 11:00 AMSkit + SetupFaceTime · Zach Bruch
CaptureBrooklyn gets a FaceTime from Zach, explains MyPrize in his words, teases the pack feature he is about to try. Outfit change.DeliverablesHero skit footage, multiple takes. Short-form hype clips introducing the feature.
11:00 – 12:45 PMPack Opening + Rip ReactionsHero
CaptureThe centerpiece. Anticipation, the rip, the one-by-one reveal, the gut reaction. Many packs back to back. Vary framing. Outfit changes.DeliverablesDeep library of reveal-and-react clips. Hero opening moments. Big-pull stingers for short form.
12:45 – 1:30 PMGameplay + Win ReactionSecondary
CaptureGeneral gameplay and win reactions in Brooklyn's lane (candy, animals, fishing).DeliverablesSupplemental reaction and gameplay footage and pre-livestream teasers.
Action items · pre-roll checklist0 / 4
Pack-opening flow tested and working on device before talent arrives
Screen clearly capturable (screen-record plus in-camera)
Clean reaction spot designated
Camera kept rolling between packs and between takes
The words
Hooks · expand a category, click any line to copy
5–20 sec · off the cuff
All hooks should feel off-the-cuff, not scripted. Multiple takes per hook, shorter is better, target 5 to 20 seconds each. Keep them dry and self-aware, the way Brooklyn actually talks.
Pack Opening / RipHero7
  • "Right. I have absolutely no idea what's in this. Let's open it."
  • "I'm weirdly nervous about a digital pack. Here we go."
  • "Open it. Just open it. ...okay that's actually mad."
  • "The waiting is the worst part. Rip it."
  • Real reaction to a big pull. No script, let it run.
  • Real reaction to pulling nothing. The deadpan disappointment is the content.
  • "...I'm doing one more. Don't tell my wife."
Hype / Arrival Energy4
  • "Right, so apparently I'm good at this now. MyPrize."
  • "I came on for a laugh and somehow I'm winning. Cheers, MyPrize."
  • "They gave me Sweeps Cash and told me to have fun. That's dangerous."
  • "I'm not a real chef, but I might be a real gamer. We'll see."
Self-Aware / Meme4
  • "People say I can't cook. Nobody said I can't pull."
  • "I'll film a cooking video about this later and ruin it. For now, watch this."
  • "Everyone's an expert until they see me actually do it."
  • "I know what you're thinking. Just give it a go anyway."
Dogs / Personal2
  • "If this hits, it's going straight on the dogs. Obviously."
  • "My wife's going to ask where the Sweeps Cash went. It went on the dogs."
Pre-Livestream Teasers4
  • "Going live soon to open these on stream. Come watch me lose it."
  • "First stream. No idea what I'm doing. Should be good."
  • "Follow my Room so you don't miss the openings. Or do, I can't stop you."
  • "Pull up to the stream. We're ripping packs, we're reacting, it might get loud."
CTA / Sign-Up5
  • "Sign up. It's free. Even I figured it out."
  • "myprize.us/brooklyn. Link's there. Off you go."
  • "Come open one yourself. Join me or watch me."
  • "Link in bio. Don't overthink it."
  • "Stop scrolling. Start ripping."
Purchases / Redemptions4
  • "I redeemed and it hit before I finished bragging about it."
  • "MyPrize lets you play for free, and when you're ready you can use Apple Pay or a card."
  • "It takes seconds to start. Get going for free."
  • "They hand out free Sweeps Cash every day. Just log on and spin the wheel."
VIP / Bonuses3
  • "I log in every day for the streak prizes. I don't miss. Bit obsessive, honestly."
  • "The rewards stack the longer your streak goes. All you do is sign in."
  • "MyPrize VIP actually looks after their players. The hosts, the bonuses, all of it."
Social / Multiplayer4
  • "It's the only online multiplayer social gaming platform. Everyone wins together at the same time. That's mad, actually."
  • "I get to open these with my community live. We win together, we lose together."
  • "The chat in here goes off. People are making proper friends."
  • "Chat, should I open another? ...too late."
Secondary block
Game recommendations
Curated to his lane
Ultra Casual
MyPrize Cross The RoadMyPrize BlackjackMyPrize Cross the LakeSnoop Slots
Candy / Sweets · the cooking lane
Sugar Kingdom BonanzaSweet Royale
Animals · the dog-lover lane
AnimfiaAnimal Fishing
For the crew
Direction · seed phrases · scenarios

Note to crew. Keep rolling between takes and between packs and gameplay. The off-the-cuff stuff is what converts. Same thing that worked with Harden and Marlon, but Brooklyn's lane is dry and self-aware rather than high-energy. The pack-opening reveals are the engine: get the anticipation, the rip, and the honest reaction every single time, including the let-downs. iPhone-shot, minimal direction, whatever comes naturally. White glove on the space and the family, light touch on the talent.

Seed phrases · spark plugs, not lines to memorize
"Nutter in the kitchen.""Cloud 23.""Go on then.""Bit of a nightmare, that.""Cheers, mate.""That's actually mad.""Leave it out.""My wife's going to kill me.""Straight on the dogs.""One more. Last one. ...okay genuinely last one."
Scenario prompts8

Give him the setup and let him respond. Do not direct the reaction.

You're about to open your first pack ever. Ten seconds before you rip it. What's going through your head?
The reveal animation is going and you can't see what you got yet. React to the wait.
You just pulled something big. First reaction only. No script.
You opened a pack and got nothing. Deliver the disappointment your way.
Someone in your live chat says they'd have pulled better than you. Respond to camera.
Explain to someone who has never heard of MyPrize why they should come open a pack. 15 seconds. Go.
You just logged in and your daily streak bonus hit. You now have plenty of SC to play with. What do you do?
You're about to go live for the first time in your Room to open packs on stream. What do you say?

Run these before rolling so they feel natural: the new pack-opening feature, 10,000 to 50,000 Sweeps Cash, free to play, myprize.us/brooklyn.

ReferencePlatform overview for crewMyPrize 101

MyPrize is a free-to-play social casino. Players use two virtual currencies: Gold Coins (GC) for free play, and Sweepstakes Cash (SC) that can be redeemed for real prizes. No real money is wagered. The differentiator is the social layer: players join creator Rooms, play alongside streamers in real time, and share in wins through Play Together. Players earn XP across a 10-tier VIP program. Brooklyn is playing with Sweeps Cash.

Pack / Rip Feature
The new pack-opening format launching June 16. Open a pack, a reveal animation rips it open, react to the pull. The hero of this shoot. Mechanics and naming to be confirmed by MyPrize.
Gold Coins (GC)
Free play currency. No cash value. Gifted to Brooklyn. Replenished daily via the Bonus Wheel, login streak, and XP rewards.
Sweepstakes Cash (SC)
Brooklyn's prize currency. Redeemable for real cash once a player has 100 SC. Earned through bonuses and gameplay, not purchased directly.
Rooms
Creator-hosted spaces where fans join Brooklyn's stream, play alongside him, and chat live.
Play Together
Social mode where players in a room share in the host's wins and multipliers in real time.
Daily Bonus Wheel
Free spin every 24 hours awarding up to 100,000 GC and 2 SC.
XP and VIP
Players earn XP by playing. 10 tiers from Novice to Ace, unlocking rakeback, bonus boosts, and a personal VIP host.
AND Gather · prepared for MyPrize · confidential pre-production brief
Primary contact: Hayes · hayes@andgather.co